We are looking for a Marketing Manager / CRM Manager

Ayni Gold is a Web3 / RWA project operating at the intersection of blockchain technology and real-world gold mining. We are building a transparent ecosystem where users gain access to tokenized mining capacity, AYNI staking, and on-chain PAXG distributions.
We are currently looking for a Retention Marketing Manager to take ownership of user retention, CRM marketing, and lifecycle communications.
Responsibilities:
Maintain and improve the current retention strategy
Develop and launch email / push communication campaigns
Build automated CRM funnels and user segmentation systems
Analyze user behavior and identify growth opportunities
Work on improving activation rate, staking conversion, repeat deposits, and retention metrics
Launch personalized campaigns based on user behavior and traffic sources
Conduct A/B testing for communications, offers, and retention mechanics
Work with analytics and reporting in GA4, PostHog, and CRM systems
Improve onboarding and educational flows for Web3 users
Develop loyalty / referral / win-back mechanics
Collaborate with marketing, product, analytics, and support teams
Requirements:
2+ years of experience in retention / CRM / lifecycle marketing
Experience with Web3, crypto, fintech, or digital products is a strong advantage
Strong understanding of funnels, segmentation, cohort analysis, and retention metrics
Hands-on experience with Customer.io and automation platforms
Ability to work with analytics, hypotheses, and A/B testing
Understanding of user behavior and product metrics
English level: Upper-Intermediate or higher
Would be a plus:
Experience with PostHog and GA4
Understanding of on-chain analytics
Experience with tokenized products / DeFi / NFT
Understanding of Web3 audiences and crypto product user behavior
What we offer:
Fully remote work
International team
Fast-growing Web3 / RWA project
Opportunity to influence product and retention strategy
Work at the intersection of blockchain and real-world assets