User Growth Strategy Product Manager - TikTok Shop

About the team:
The User Growth team is building the next generation of membership and loyalty experiences for TikTok Shop. This includes subscription programs, benefit systems, and incentive mechanisms designed to increase user retention, frequency, and long-term value. We operate at the intersection of product, economics, and user perception to define scalable membership strategies globally and localize them for the US market.
Responsibilities:
- Responsible for designing user-side subsidy strategies for TikTok E-commerce, covering core subsidy forms including coupons, price cuts, and limited-time subsidies. Design tiered subsidy strategies based on the user conversion funnel to balance GMV growth and subsidy ROI.
- Formulate differentiated subsidy plans for different product portfolios; continuously optimize subsidy thresholds, intensity, frequency and budget allocation for scenarios such as major sales campaigns, daily sales and new user acquisition.
- Collaborate with algorithm, data, product and merchant teams to drive the implementation of subsidy strategies and conduct performance review and analysis.
Requirements:
Minimum Qualifications:
- 3+ years of working experience in e-commerce subsidy, pricing or promotion strategy.
- In-depth understanding of subsidy mechanisms such as coupons, price cuts and order rebates, as well as their impact on conversion rate and AOV.
- Strong business judgment capability, able to make strategic trade-offs under incomplete data conditions.
- Proficient in data analysis, capable of independently completing subsidy effectiveness evaluation including ROI, CVR and GMV uplift analysis.
- Long-term passion for e-commerce growth; able to work in a fast-paced and highly complex decision-making environment.
Preferred Qualifications:
- Experience in e-commerce is a plus.