Tag Management Specialist

Who we are.
At Bluehost, we’re not just building websites—we’re shaping the future of the web through content, commerce, and the power of AI. From intelligent automation to generative content and personalization at scale, we believe AI will define the next era of customer experience and business growth.
As a trusted leader in web hosting and WordPress, our mission is to help customers of all sizes build a digital presence that drives results. Backed by private equity and powered by innovation, we are building the go-to platform for creators, entrepreneurs, and businesses to thrive online. With a global portfolio of brands and millions of users worldwide, we’re entering a bold new phase of transformation—driven by people, technology, and ambition.
We are looking for a skilled and detail-oriented Tag Management Specialist with expertise in Adobe Launch and a strong architecture mindset. This role requires someone who can design scalable tagging frameworks. Not just implement one-off custom trackers. You will manage tagging solutions that handle billions of events annually, ensuring accuracy, scalability, and minimal impact on site performance. Reporting to the Marketing Technology Manager, you will collaborate with marketing, engineering, and analytics teams to support data-driven decision-making and optimize digital experiences.
What you’ll do & how you’ll make your mark.
Architect Scalable Tagging: Design and maintain tagging strategies that scale across multiple properties and platforms.
Adobe Launch Implementation: Set up, configure, and deploy Adobe Launch tags across multiple digital properties.
Tag Management: Manage tagging processes, including organized implementation of new tags, updates, and troubleshooting.
Data Layer Development: Work closely with developers and analysts to implement and maintain a robust data layer that supports accurate tracking and reporting.
Integration: Ensure seamless integration between Adobe Launch and other marketing platforms, such as Adobe Analytics, Google Analytics, and other third-party vendors.
QA & Validation: Perform rigorous QA for standard marketing pixels (Facebook, Floodlights), custom pixels (e.g., podcasts, IoT ads), and server-side pixels.
Performance Optimization: Monitor and analyze the performance of tags and recommend improvements to ensure optimal site performance.
Documentation: Maintain clear and comprehensive documentation for all tagging implementations, processes, and configurations.
Collaboration: Work with internal stakeholders to gather requirements, plan, and execute tagging strategies to support marketing and analytics objectives.
Troubleshooting: Identify and resolve issues with tracking and tag deployment, ensuring minimal disruption to data collection.
Who you are & what you’ll need to succeed.
Overall Years of Experience: 3 - 6 years.
Adobe Launch Experience: 2-3 years. Absolute minimum 2 years.
Ecommerce Experience: 2-3 years. Absolute minimum 2 years.
Marketing Pixel Validation: Absolute minimum 2 years.
Architecture Mindset: Ability to think beyond one-off implementations and design scalable tagging frameworks.
Attention to Detail: Ability to meticulously manage and verify tagging accuracy across multiple platforms and environments. Strong attention to naming conventions, and adherence to tagging architecture. Be consistent in updating documentation.
Experience: 3 years of experience with Data Collection and Tagging. 2+ years of experience in ecommerce tag management specifically. Specific expertise in Adobe Launch (or Google Tag Manager (GTM) or Tealium IQ) 2 years minimum.
Technical Skills: Proficiency in tag management platforms (Adobe Launch, Google Tag Manager), JavaScript, HTML, and CSS. Experience with data layers and API integrations. An openness to take on new tools.
Analytics Tools: Knowledge of digital analytics tools such as Adobe Analytics, Google Analytics, or similar platforms.
Third-Party Platforms: Hands-on experience with marketing pixels in the ecommerce space, experience with client side (server side nice to have). Experience with deploying 3rd party scripts. At the minimum, some exposure to Privacy compliance implementation.
Problem-Solving: Strong troubleshooting and analytical skills to identify issues and implement solutions quickly.
Collaboration: Excellent communication and interpersonal skills, with the ability to work effectively with technical and non-technical teams.
Certifications: Adobe Launch, Google Tag Manager or Adobe Analytics certification is a plus. Openness to learning new tools.
Preferred Qualifications: Experience with server-side tagging. Familiarity with project management tools such as JIRA. Basic understanding of digital marketing campaigns. Adobe WebSDK preferred, not required Experience with Customer Data Platform ingestion nice to have, not required.
Why you’ll love us.
We’ve evolved: We provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.
Work-life balance: Our work is thrilling and meaningful, but we know balance is key to living well.
We celebrate one another’s differences: We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20+ affinity groups where you can network and connect with employees globally.
We care about you: At Bluehost, taking care of our employees is our top priority. We make sure that cutting edge benefits are in place for you. Some of the benefits you will have: We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community with one domain at a time, one employee at a time.
Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!
#Bluehost #LI-BB1
This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.