Senior Partner Marketing Manager - Data & AI

EPAM is seeking a Senior Partner Marketing Manager to lead the North America go-to-market strategy for our Data & AI partner ecosystem. You'll own the development and execution of co-marketing programs that advance EPAM's positioning alongside key partners — including NVIDIA, Databricks, Anthropic, and Snowflake — driving pipeline, joint campaigns, and thought leadership that reinforce EPAM as a leader in AI-native transformation.
Req.#997819740
Responsibilities
Build and own the North America partner marketing strategy and plans for EPAM's Data & AI partner ecosystem, aligned with company objectives and partner priorities
Work with internal stakeholders and partner teams to advance EPAM's Data & AI GTM narrative and co-sell positioning
Develop compelling thought leadership and content that differentiates EPAM and its partners in the market
Collaborate with marketing teams and partner stakeholders to plan and execute multi-channel campaigns, including email, social media, webinars, and events
Monitor campaign performance, analyze metrics, and make data-driven adjustments to optimize results
Implement marketing automation tools for lead tracking, scoring, and reporting
Organize, support, and promote partner-related webinars, workshops, and in-person events
Manage end-to-end event logistics including registration, coordination, and follow-up
Represent EPAM at industry conferences and trade shows as needed
Lead partner-focused demand generation strategies to capture and nurture leads
Collaborate with sales teams to ensure marketing-generated leads are effectively managed and converted
Leverage tools such as Salesforce, Marketo, and D365 to support pipeline visibility and reporting
Requirements
Bachelor's degree in marketing, business, communications, or a related field
8–10 years of experience in partner marketing at a platform, solutions, or systems integrator company
Proven B2B marketing experience, preferably in technology or cloud computing
Hands-on experience working with Data & AI partners such as NVIDIA, Databricks, Anthropic, and Snowflake, and developing winning co-sell strategies
Familiarity with marketing and sales automation platforms (Salesforce, D365, Marketo, or equivalent)
Strong writing and content creation skills with the ability to translate technical concepts into market-facing narratives
Proficiency in digital marketing channels and analytics
Excellent project management and organizational skills with the ability to manage multiple programs simultaneously
Creative thinker with the ability to generate innovative, partner-relevant marketing ideas
Strong communication and presentation skills across internal and external audiences