Senior Marketing System Integrations Specialist

The Marketing System Integrations Specialist is responsible for the design, implementation, and ongoing operation of system integrations that support global marketing operations initiatives. This is a highly hands-on, execution-focused role, with end-to-end ownership of building, maintaining, and optimizing integrations to ensure reliable, scalable data flows across platforms. The specialist monitors and resolves integration issues independently, without reliance on a separate development team.
In support of global marketing operations, this role designs and operates cross-system workflows that enable marketing execution, candidate engagement, and lead lifecycle processes at scale. The team operates at the intersection of marketing, data, and internal platforms, ensuring consistent automation, data integrity, and operational efficiency across multiple business streams.
As core integrations mature, the role may provide limited advisory support on extending proven integration patterns to the Lead Generation stream, while maintaining primary ownership and accountability for the team’s core initiatives.
Responsibilities
Design, implement, maintain system integrations supporting Global Marketing Operations initiatives
Personally build, support event-driven integration flows (e.g., webhooks, asynchronous processing)
Ensure reliable, consistent data synchronization across interconnected systems
Own integrations end-to-end, from initial design through production support, troubleshooting
Monitor integration health, identify failures or data inconsistencies, resolve issues proactively
Maintain, evolve integration logic as business processes and requirements change
Collaborate with product, operations, technical stakeholders to align integration behavior with business needs
Document integration flows, assumptions, operational guidelines to ensure long-term maintainability
Apply best practices for stability, scalability, error handling in integration design
Provide limited advisory input on applying established integration patterns to adjacent streams when needed
Requirements
Senior-level experience designing, implementing system integrations in production environments
Strong understanding of event-driven, asynchronous integration patterns
Hands-on experience building, operating, troubleshooting integration flows end to end
Solid knowledge of APIs, data synchronization concepts, cross-system data consistency
Experience owning integrations in production, including monitoring, incident response, ongoing improvements
Ability to work independently with minimal supervision without a dedicated development team
Strong problem-solving skills with the ability to diagnose complex integration, data flow issues
Experience collaborating with technical, non-technical stakeholders to translate requirements into reliable integration behavior
Ability to document integration logic, operational processes clearly for long-term maintainability
Nice to have
Experience with marketing and CRM platforms such as HubSpot or Marketo
Familiarity with internal business systems and data platforms
Exposure to event-driven architectures and webhook-based integration patterns
Understanding of cloud-based integration backends and managed services
Proficiency in working with RESTful APIs and asynchronous processing flows