Senior Director Product and Analytics

Job Description
Position: Sr. Director, Product & Analytics (US Verticals)
Location: New York City
THE ROLE
MiQ is seeking a Sr. Director, Product & Analytics to lead the US vertical product pod and custom analytics function within the US Product & Solutions org. This role owns the product team charter, drives roadmap execution, and ensures that what gets built is commercially sharp, AI-forward, and tied to measurable business outcomes.
Two functional areas report into this role: the US local vertical product pod — Product Lead and PMs building MiQ’s vertical intelligence products across Healthcare, CPG, Travel, Political, and Social; and custom analytics for the Indies & Brand Direct segment.
WHAT THEY WILL DO
1. Product Team Leadership & Commercial Development
Directly manage the Product Lead and PMs; own their performance, development cadence, and output quality
Groom the team to think commercially — every roadmap item must connect to a client need, a revenue outcome, or a defensible competitive position
Set and maintain consistent expectations for deliverables, timelines, and quality; address gaps directly and early
Push the PM pod to operate across two distinct tracks: Discovery (prototyping, future-state definition, AI/agentic exploration) and Delivery (execution, release, GTM) — these are not the same motion and should never collapse into one
2. AI-Forward Product Thinking
Champion a product culture that draws on how leading technology platforms are embedding AI and agentic flows into their core experiences — and defines what the right analogy is for MiQ’s products
Drive PMs to lead discovery through hands-on prototyping and working artifacts — validate before committing to a delivery track
Evaluate which AI or agentic infusions are genuinely relevant to MiQ’s vertical products vs. noise; make that call with rigor and defend it
Set the standard for what “future-looking product definition” means on this team
3. Product Roadmap Ownership & Execution
Work with the US Product & Strategy leadership to ensure the product roadmap reflects US business priorities and is anchored to commercial OKRs — keeping strategy grounded in execution reality
Own the US vertical product roadmap: prioritization, sequencing, and stakeholder alignment — ensuring every item is tied to business priorities and growth areas, not just backlog hygiene
Maintain a clear and auditable view of exact releases, timelines, and status across all in-flight vertical products
Serve as the connective tissue between strategy and execution — translate top-down direction into a sequenced, resourced, and trackable plan
Keep a continuous pulse on team productivity: velocity, blockers, and capacity — surface shortfalls before they become delays
4. CoE Collaboration & Engineering Alignment
Serve as the primary product-side interface with the CoE engineering squads — own the relationship, not just the ticket queue
Drive roadmap alignment with CoE leads through structured quarterly planning and regular checkpoint cadences
Work with the Program Management team to track releases end-to-end; maintain a live view of what’s in flight, what’s at risk, and what’s shipped
Ensure CoE capacity is correctly mapped to the priority areas of the business — flag misalignment early and advocate for the right resource allocation against the roadmap
Ensure processes between the product pod and CoE are clearly defined, consistently followed, and improve over time — reduce friction, increase throughput
5. GTM & Sales Marketing Partnership
Work closely with the Sales Marketing team on every product release — provide narrative inputs, define key differentiators, and ensure the commercial story is grounded in actual product capability
Ensure product releases don’t land without a positioning framework that Sales can use immediately in RFPs, pitches, and client conversations
Connect roadmap milestones to GTM pillars: Specialization, Simplification, Differentiation, Measured Impact
6. Data Partner Strategy & Operationalization
Partner with the Strategy & Partnerships Lead to scope, evaluate, and operationalize new vertical data partners
Own the audit framework for partner fit within the product strategy — does the data actually enable a differentiated product, or does it add complexity without value?
Ensure implementation follows through: a signed data partner with no product integration is a failed partnership
Maintain ongoing alignment between the partner pipeline and the product roadmap
7. Custom Analytics — Indies & Brand Direct
Define the strategy and architecture for custom analytics supporting the mid-market segment
Build repeatable measurement frameworks; reduce one-off analytical lift through tooling and standardization
Drive adoption of AI-assisted analytics workflows across the team
WHAT YOU BRING
Required
10+ years in product management, analytics, or a hybrid role at a data-intensive company — adtech, martech, or programmatic media experience strongly preferred
Proven experience managing and developing product teams (PMs, Analytics/Solutoins or equivalent) — you know how to raise the commercial IQ of a team, not just manage task output
Experience in Python and other data science languages — comfortable working with data outputs, evaluating analytical work, and engaging credibly with engineering and data science teams
Experience owning a multi-product roadmap with direct revenue accountability — you’ve made real prioritization calls with real trade-offs
Demonstrated ability to maintain a disciplined separation between discovery and delivery — you’ve run both tracks simultaneously and kept them from collapsing into each other
Operational instinct: you build systems (tracking, release management, review cadences) that keep a team aligned without constant escalation
Strong Preference
Familiarity with programmatic data ecosystems — ACR, bid stream, clean rooms, identity graphs, DSP measurement
Experience evaluating and onboarding data partners with a structured fit-assessment framework
Background productizing AI/ML outputs — taking a model or agent output and building a client-facing product layer on top of it
Experience working in a matrixed org where product decisions required alignment across commercial, engineering, and data science functions
THE IMPACT
This role is at the center of how MiQ builds and scales vertical product advantage in the US. You’ll develop a commercially sharp product team, bring AI-forward thinking into the discovery process, and ensure that every release lands with a clear business rationale and a GTM motion behind it — helping MiQ win in Healthcare, CPG, Travel, Political, and beyond.
What’s in it for you
MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we’re always moving towards becoming an even better place to work.
Values:
Our values are so much more than statements. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.
We do what we love - Passion
We figure it out - Determination
We anticipate the unexpected - Agility
We always unite - Unite
We dare to be unconventional - Courage
Benefits:
Every region and office has specific perks and benefits, but every person joining MiQ can expect:
A hybrid work environment
New hire orientation with job specific onboarding and training
Internal and global mobility opportunities
Competitive healthcare benefits
Bonus and performance incentives
Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
Pay Transparency
For individuals assigned and/or hired to work in New York City, MiQ is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At MiQ, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current base compensation range for this position is $190,000-$250,000. This range may vary for positions outside of New York City as it has not been adjusted for the applicable geographic differential associated with the location where the position may be filled and does not take into account our bonus and commission structures.
Regardless of location, candidates can expect during the first few conversations with MiQ’s Talent team and Hiring Managers to share any approved budget and details on our competitive bonus and commission packages. Please take a moment to view the MiQ I.D.E.A. Report to learn more about our approach to creating equitable compensation for our people.
Apply today
Equal Opportunity Employer
E-Verify Employer
Pay Range