Salesforce Technical Administrator

We are seeking a highly skilled Salesforce Technical Administrator to oversee the stability, scalability, and optimization of our Salesforce ecosystem.
This role focuses on leveraging Salesforce Data Cloud, Marketing Cloud Engagement, Marketing Cloud Personalization, and Marketing Intelligence to drive advanced customer data activation, analytics, and personalized experiences.
Responsibilities
Oversee the administration and operational health of Salesforce Data Cloud, Marketing Cloud Engagement, Marketing Cloud Personalization, and Marketing Intelligence
Ensure data accuracy and performance within the Salesforce ecosystem, minimizing errors, failures, or deliverability issues
Collaborate with Marketing and IT teams to optimize customer data activation and marketing performance visibility
Manage and troubleshoot multi-system integrations, particularly those involving APIs and data flows
Develop and maintain customer data models, segmentation logic, and identity resolution capabilities
Use SQL and relational data design to support complex data transformations and workflows
Deliver insights into marketing performance using Marketing Intelligence and other analytics tools
Ensure compliance with company policies, legal requirements, and best practices in data handling
Partner with stakeholders to enhance customer journey orchestration and personalized engagement strategies
Requirements
4+ years of Salesforce administration experience
Knowledge of Salesforce Data Cloud, Marketing Cloud Engagement, and Marketing Cloud Personalization
Understanding of customer data models, identity resolution, and segmentation logic
Expertise in SQL, data transformations, and relational database design
Background in APIs, data integrations, and multi-system troubleshooting
English proficiency at B2 level or higher
Nice to have
Salesforce Administrator, Data Cloud Consultant, Marketing Cloud Administrator, or Marketing Cloud Personalization Accredited Professional certification
Familiarity with GA4, Big Query, Snowflake, or reverse ETL tools
Basic understanding of digital marketing, customer journey orchestration, and personalization strategies