Regional Marketing Manager

The Regional Marketing Manager is responsible for executing regional growth strategies to drive revenue and market share for the portfolio across the assigned region. This role acts as the primary link between global strategy and local market execution.
The Regional Marketing Manager converts business goals into tangible results by securing near-term revenue through Key customer negotiations and building a long-term pipeline via early customer engagement and design-in wins.
By focusing on high-growth segments and collaborating closely with Sales, Distribution and Global Account Managers, the Regional Marketing Manager ensures commercial success and strengthens the company's market position.
What You Will Do
Tactical Execution & Regional Growth
Execute the Regional Marketing Strategy by tailoring global objectives to the specific technical and commercial needs of the assigned regional market.
Take ownership of regional KPIs, focusing on revenue growth, market share expansion, and profitability within assigned accounts or segments.
Run regional programs and campaigns that generate demand and increase brand awareness among local customers and partners.
Market Intelligence & Customer Advocacy
Identify and penetrate new customer segments and applications through proactive market analysis and demand generation.
Monitor local competitor landscapes, pricing trends, and customer behaviors to provide real-time, actionable insights to the leadership team.
Act as a bridge between the field and the Business Group, ensuring local customer requirements are reflected in global product roadmaps.
Sales & Commercial Enablement
Partner closely with Sales (GSM) and Distribution to move opportunities through the funnel, accelerating the transition from "Design-In" to "Design-Win."
Customize value propositions and commercial offers to resonate with specific regional Key accounts and mass market Focus customers.
Support the commercial process by optimizing pricing for regional deals while maintaining alignment with global margin targets
Stakeholder Collaboration & Ownership
Work with Marketing Operations and Product Groups to localize global initiatives and provide feedback on their effectiveness in the field.
Coordinate across functions (Sales, Finance, Operations, and Quality) to resolve bottlenecks and ensure seamless delivery to the customer.
Embody a culture of ownership and collaboration, working to remove organizational silos and improve internal communication
Performance Reporting
Monitor and report on personal and regional performance metrics, including lead conversion rates, pipeline value, and revenue contribution.
Identify gaps in regional marketing effectiveness and propose tactical adjustments to drive business recovery and growth.
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What You Will Need
Master’s degree or equivalent experience in Electrical Engineering, Industrial Engineering, Business, or related disciplines.
Minimum 5 years of experience in Product Marketing, Field Sales, or Application Engineering, preferably within the semiconductor, industrial, power, consumer electronics, or related B2B industries.
Strong understanding of semiconductor markets, customers, applications, and supply chains.
Strong technical and commercial marketing capabilities, with the ability to translate market insights into actionable business strategies.
Strong analytical and structured problem-solving skills with the ability to interpret market data and identify business opportunities.
Proficiency in Microsoft Office tools (Excel, PowerPoint, Teams); experience with Spotfire is an advantage.
Excellent communication and presentation skills in English.
Strong customer focus with a service-oriented mindset.
Self-motivated, resilient, and a strong team player with the ability to work in international and cross-functional teams.
Based in Taipei and willing to travel to China and SAP regions
Talent acquisition based on Nexperia vacancies is not appreciated. Nexperia job adverts are Nexperia copyright © material and the word Nexperia® is a registered trademark.
D&I Statement
As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested.
In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.