Program Manager, Measurement

The TikTok Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
TikTok is looking for a Measurement Program Manager to help drive initiatives across North America in partnership with our measurement, sales, and product marketing teams. As a Program Manager, you will oversee execution and team accountability for regional programs, contribute to leadership-level reporting, and scale global monetization org priorities to our North America team.
We seek a motivated individual with strong relational and communication skills. Success in this role within a rapidly expanding environment depends on rapid execution, curiosity and a solution-oriented mindset. This person will directly impact team operations, communications, and cross-functional relationships.
Job Responsibilities
- Drive program operations, including logistics, communication, stakeholder alignment, leadership reporting, and post-program evaluation
- Build new capabilities that bring operational rigor to the organization. Partner with other functions to automate processes and tasks to reduce manual burden.
- Coordinate with global counterparts to represent North America interests in global program and operations development, and bring learnings and processes back to our team
- Own projects that improve team operations and workflows
- Project manage North America leadership reporting with measurement partners and analytical leads
- Serve a player-coach role with measurement partners leading regional projects
Requirements:
Minimum Qualifications
- 5+ years of experience in program or project management in analytics and digital advertising organizations
- Strong organizational skills and attention to detail, with the ability to manage multiple projects in a fast-paced environment
- Excellent communication and facilitation skills, both written and verbal
- Effective problem-solving skills with a curious and investigative mindset
- Ability to use BI tools and Excel to build visualizations and reporting to inform the business and measurement strategies
- Ability to take partially scoped or ambiguous asks and see it through to completion
- Self-motivated and takes initiative
Preferred Qualifications
- Prior experience in Data Science, Data Analysis, Measurement or a related field. Understanding of experimentation (conversion lift or geo-lift), attribution (last or multi-touch) and modeling solutions (marketing mix modeling) key to the role.
- Experience using SQL, visual queries, building dashboards and leveraging automation tools.