Product Manager

International Pharmaceutical Company
Responsibilities
Develop and implement comprehensive marketing plans for assigned brands in line with local and global strategies.
Analyze market trends, competition, and customer insights to drive informed marketing decisions.
Lead the planning and execution of 360° marketing campaigns (ATL, BTL, digital) to build brand awareness and engagement.
Prepare and monitor brand budgets, ensuring cost-effectiveness and ROI tracking.
Support the field force with product training, promotional tools, and clear communication of key messages.
Collaborate with cross-functional teams including medical, regulatory, sales, digital, and supply chain.
Coordinate the development and production of print and POSM materials (brochures, leaflets, pharmacy visuals, etc.).
Participate in demand planning, ensuring accurate forecasting and product availability.
Engage with key opinion leaders (KOLs) and healthcare professionals to support brand credibility.
Track and report on brand performance, market share, and promotional effectiveness.
Identify new opportunities for growth, innovation, and lifecycle management of assigned products
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