Platform Operations Specialist

About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit:
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.
About the Role
We are building a global consumer-facing feed product from the ground up, and we are looking for a Content & Creator Operations Specialist who sits at the intersection of creator relationships, content quality, and user growth.
In this role, you will own the full content and creator ecosystem — from finding and nurturing the right creators, to shaping the content that lives on our feed, to measuring how that content drives real user growth. This is a rare end-to-end role that connects the people who make content with the users who consume it.
This is a hands-on, builder role for someone who understands both the human side of creator relationships and the data side of content performance. You will move fast, operate with high autonomy, and have direct visibility into how your work shapes the product.
A Day in the Life
Build and manage relationships with creators, KOLs, and content suppliers — from initial outreach through to long-term partnership health
Define what good content looks like for our feed, and source or produce content that meets that bar
Oversee the end-to-end content pipeline — curation, production, supplier management, and quality control
Develop and execute data-driven strategies to grow creator engagement, content performance, and daily active users
Analyse content performance data to iterate on formats, topics, and sourcing approaches
Drive community development initiatives, with focus on building engaged creator and user communities
Stay ahead of platform trends, creator economy shifts, and user behaviour to keep the feed fresh and competitive
Contribute to the team playbook — documenting processes, frameworks, and operational best practices
The Impact You’ll Make
Build a content and creator foundation that drives daily active use and long-term retention of the feed product
Establish scalable processes for creator onboarding, content production, curation, and supplier management across markets
Grow a healthy creator ecosystem — engaged, monetised, and compliant with platform standards
Influence product development with a ground-level understanding of what makes content engaging in a feed environment
Help shape the platform’s role in the global creator and content ecosystem from day one
Responsibilities
Creator & Community
Manage the full creator lifecycle — onboarding, incubation, engagement, and long-term retention
Develop and execute KOL strategy, identifying creators who align with the platform’s voice and growth goals
Build and nurture creator and user communities, with sensitivity to cultural and demographic nuances
Ensure platform compliance across creator activity, maintaining a safe and high-quality environment
Develop sustainable monetisation pathways for creators on the platform
Content Operations
Design and execute the content strategy for the feed — balancing quality, localisation, and scalability
Produce and oversee high-quality visual and video content tailored for feed consumption and engagement
Source, onboard, and manage relationships with content suppliers, agencies, and licensing partners
Curate content to maintain a consistent, engaging, and platform-appropriate feed experience
Build and maintain the team’s operational playbook and content frameworks
Growth & Analytics
Track and analyse content performance data to iterate on formats, topics, and sourcing strategies
Develop data-driven approaches to grow user retention, feed engagement, and daily active users
Contribute insights on feed personalisation and content ranking to product and engineering teams
Monitor platform trends and creator economy shifts to proactively adapt the content strategy
Who You Are
3+ years of experience spanning creator operations, content operations, or community management — ideally across more than one of these areas
Proven track record managing creator or supplier relationships, with strong negotiation and partnership skills
Strong content instincts — you know what makes content engaging in a feed environment and can articulate why
Data-informed and comfortable using analytics to guide decisions (engagement metrics, A/B testing, content CMS tools)
Globally minded — you understand cultural nuances in content consumption and can adapt strategies across markets
Exceptional communication skills with the ability to manage complex cross-functional projects
Builder mindset — you create structure and processes in fast-moving, ambiguous environments
Experience working within a global or international team while maintaining a clear regional focus
Nice to Have
Experience working on a 0-to-1 consumer product or platform
Background in short-form video, social platforms, or feed-based products
Familiarity with growth loops, virality mechanics, and lifecycle content strategies
Experience scaling creator programs or content operations across international markets
Understanding of platform monetisation models for creators
Why Join This Venture
This is more than an ops role — it is a chance to define the voice, community, and content engine of a new global product inside an industry leader
Own the full creator-to-user loop, with visibility into how your work directly drives product growth
Enjoy the autonomy and impact of a startup, backed by AppLovin’s resources, technology, and expertise
Work with a lean, talented team that values speed, creativity, and ecosystem thinking
High visibility from day one, with real opportunities to shape strategy and grow into a lead role
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