On Premise Key Account Specialist

RESPONSIBILITIES: ​​​​​​
STRATEGY AND PLANNING
• Alignment with HQ on international strategy, guidelines and customers
• Identification of the most relevant channels and customers (size and relevance) in the respective market and development of long term visions to drive vertical and horizontal distribution and sales
• Close alignment with local Marketing on market-relevant industry- and consumer insights and national focus areas
• Annual business planning for On Premise Key Accounts, including budget- and volume forecast as well as a thought through activation plan for each Key Account
MANAGING KEY ACCOUNTS
• Maximization of existing customer performance via effective joint business planning
• Acquisition of new customers from the relevant national universe
• Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business
• Collaborating with internal (other departments) and external stakeholders (including, but not limited to buyers, sales- & marketing managers, controllers, logistic managers and CEOs) to leverage business success
• Ensuring executional excellence on account level by utilizing (cross-departmental) resources, such as Musketeer- and Consumer-Collecting teams.
• Managing agreed budget forecast and spend for each account. Monitoring customer performance and margin against investment and taking corrective action where necessary
TRACKING, ANALYZING AND REPORTING
• Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity
• Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ
LEADING BY EXAMPLE
• Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, as well as on site F&B managers, store managers and staff)
• Being a “Canbassador” and building affinity and understanding of the Red Bull brand and product within network
• Delivering excellence with Red Bull`s premium brand image in all activities and execution
GROWING THE VOLUME
• Imroving the Volume of covered Key Accounts by implementing new activations
DELIVERY APPS
• Leading the Kazakhstan Delivery & Online Platform Strategy by showcasing the importance of Delivery & Online Platforms in terms of distribution & volume
• Focus on Glovo/Wolt/Yandex Eda/Chocofood applications by implementing new level of execution and driving activations
• As well as Glovo/Wolt dark stores operated through this applications
REQUIREMENTS:
• 3+ years sales experience (beverage industry preferred)
• Previous experience in Key Account Management (preferred)
• Outstanding record of accomplishments in sales and trade marketing
• Successful track record in leading, managing and motivating Field Sales Forces
• Excellent verbal and written communication skills
• Ability and skills to effectively sell and negotiate
• Excellent presentation skills
• Entrepreneurial approach and mindset
• Solution and goal oriented
• Highly developed analytical skills
• Ability to develop and implement successful sales- and trade-marketing strategies
• Strong planning, prioritization and organizational ability
• Proficient in MS office especially Excel and Power Point
• Self-motivated and ability to work independently
• Business fluent English
• Fluent Kazakh
• University Degree (business, marketing or similar)