Media & Marketing Insights Analyst, GBM

About the Team
Global Business Marketing (GBM) at TikTok is at an inflection point. As the business evolves from establishing its brand presence to driving measurable commercial growth, the way we analyse, interpret and act on marketing performance needs to evolve with it. This role sits at the heart of that shift.
About the Role
We are looking for a sharp, media and marketing-savvy analyst who is early in their career but already curious about how marketing channels work, passionate about measurement, and eager to connect performance data to real commercial outcomes.
This is not a data engineering or technology role. It is a marketing intelligence role, one that requires someone who is hungry to learn the craft of media and campaign measurement, comfortable working with data, and able to communicate what they find clearly and confidently. You will be supported by experienced leaders and cross-functional partners, and will have the opportunity to build genuine expertise in how a world-class global marketing function measures and optimises its impact.
Responsibilities
Marketing Performance Analysis
- Own the day to day analysis of GBM's performance, across global and regional marketing initiatives, identifying trends and patterns that inform smarter planning and investment decisions
- Support on delivering analysis that goes beyond output metrics, connecting marketing investment and marketing activity to commercial outcomes
- Support on the development of media attribution frameworks that reflect the complexity of GBM's multi-channel, multi-market activity
Marketing Intelligence & Commercial Context
- Surface actionable intelligence from performance data that helps GBM make better decisions about where to invest and how to prioritise
- Build a working understanding of regional commercial priorities and translate regional performance data into global planning inputs
- Help ensure annual plans, quarterly OKRs and campaign goals are grounded in what the data is actually telling us, not just what was planned
Measurement & Reporting Infrastructure
- Support the maintenance and governance of GBM's measurement frameworks, ensuring consistent KPIs, reporting cadences and performance standards across hub and regional teams
- Partner with MarTech in maintaining dashboards and reporting tools that give marketing leaders clear visibility of campaign and channel performance against commercial goals
- Standardise how media and marketing performance is reported across GBM, reducing inconsistency and building a common language for what good looks like
Cross-Functional & Stakeholder Support
- Work closely with regional S&O leads, finance partners, MarTech and GBM hub teams to ensure performance data and insights are flowing in the right direction at the right time
- Support the preparation of QBR documentation, leadership presentations and strategic planning materials with clean, well-structured analytical inputs
- Act as a trusted analytical resource for the GBM leadership team — bringing media and marketing rigour to workstreams that need it
Requirements:
Minimum Qualifications
- 1+ years of experience in a media planning, marketing analytics, campaign performance, marketing operations or related role, agency, brand side or consulting all welcome.
- Analytically minded, comfortable working with data, building basic frameworks and translating numbers into a clear story.
- Strong SQL skills, with the ability to independently explore, transform, and validate data. Proficiency in Python for advanced analysis. Experience with A/B testing and experimental design.
- Proficiency in building visualisations and reports using tools like Looker, Tableau, or similar.
- Highly organised and detail oriented, you can manage multiple workstreams and deadlines without dropping the ball.
- Clear communicator, written and verbal, able to present findings in a way that is easy to understand and act on.
Preferred Qualifications
- Genuine curiosity about media and marketing channels, you want to understand how they work and how to measure what they deliver.
- Commercially oriented, you think about marketing in terms of outcomes, not just outputs.
- Exposure to or interest in B2B marketing environments or commercial go-to-market models.
- Familiarity with OKR frameworks, planning cycles or reporting processes.
- Some exposure to media attribution or marketing performance measurement, even at an introductory level.
- Experience or interest in working across multiple markets or cultures.