Marketing Manager - App Marketing (all genders)

ABOUT YOU is one of Europe’s fastest growing e-commerce companies. Based in Hamburg and Berlin, we operate at the intersection of fashion and technology. Our mission is to rethink online shopping and make it personal and seamless. This takes more than good ideas. It takes people who take initiative and challenge the status quo. We believe in flat hierarchies, direct communication, and pragmatic decisions. No long approval chains. Just ownership, trust, and clear responsibility. We work hard, but we also believe in enjoying the ride together - over team lunches, afterwork drinks, company events, or a quick coffee in between meetings. If this sounds like you, ABOUT YOU could be the right place to bring in your perspective.
Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution
Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions
Manage budgets, forecast performance, and scale campaigns to maximize results
Run analyses, A/B tests, and experiments to drive continuous optimization
Track industry trends and identify growth opportunities with strategic initiatives
Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation
Mentor junior team members and share best practices
Degree in business administration or related field (e.g., media management, e-commerce)
1.5+ years of experience in app marketing, ideally in a fast-paced environment
Strong analytical skills with ability to interpret data and derive actionable insights
Knowledge in app marketing, including campaign setup & targeting; Paid Social (e.g., Meta Advantage+ catalogue ads) is a plus
Hands-on experience with Adjust, Meta Business Manager, Google Ads, Apple Search Ads, App Stores, Smartly or similar tools
Excellent English skills, both written and spoken
Your perks at a glance: Visit our benefits page.
Simply apply online via our career page - we will get back to you as soon as possible!
A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.
Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.
What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.