Marketing Manager

Marketing Manager
Digital Products / MedTech / Digital Health
A rapidly growing company operating in the education and digital technology sector is looking for a Marketing Manager responsible for developing and executing the marketing strategy for a portfolio of digital products, including solutions classified as medical devices.
We are seeking an experienced manager who combines strategic competencies with a hands-on approach to B2B and B2C digital product marketing.
Responsibilities
Develop and execute marketing strategies for digital products and therapeutic platforms
Lead product marketing activities for solutions classified as medical devices
Manage online and offline marketing campaigns
Plan, execute, and optimize marketing activities targeted at B2B and B2C customers
Manage the marketing budget and analyze campaign effectiveness
Collaborate on the design and implementation of marketing automation tools
Ensure brand consistency and oversee branding activities
Prepare marketing and sales materials
Support the sales team in marketing and product-related activities
Conduct product training sessions for partners, clients, and internal teams, including the sales department
Cooperate with sales, product, logistics, and production teams
Analyze market trends, customer needs, and competitor activities
Requirements
Minimum 5 years of experience in marketing roles, including managerial experience
Experience in marketing digital products, SaaS, online platforms, or technology solutions
Experience in the MedTech, HealthTech sector, or with medical device products will be considered an advantage
Proven experience in managing 360° marketing campaigns
Knowledge of marketing automation and digital marketing tools
Ability to manage marketing budgets and analyze KPIs
Experience working closely with sales teams and supporting sales processes
Strong presentation and product training skills
Excellent organizational skills and ability to work independently
Good command of English enabling effective work in a business environment
About Sanoma Learning
How do you prepare students for the world, engage their curiosity and inspire them to grow? That is the main question of teachers all around the world. At Sanoma Learning, it has always been our mission to help to find and develop best-in-class answers to this question. If you join us, it means that you embark on an exciting journey to help shape the future of learning for primary, secondary and vocational education. We believe that your journey is our success as a company.
Sanoma Learning is a leading K12 European learning company, operating in 12 countries. Our learning products and services enable and support teachers and schools to develop the talents of every child to reach their potential. By offering printed and digital learning content, as well as digital learning and teaching platforms for primary, secondary and vocational education, we want to grow our positive impact on learning across Europe. With over 3000 employees, we help shape the future of education for 25+ million of students.
So, are you ready to start your journey to help shape the future of learning and help teachers to support all students to reach their potential?
Sanoma Learning is an equal opportunity employer; we are committed to inclusion and diversity, ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristics.