Marketing Analyst

SoloBand Games, Remote
SoloBand Games is an independent mobile game studio based in Cyprus. Our flagship project is World Tour Merge, a merge-2 casual puzzle game with IAP-driven monetization (~95% of revenue). Our core audience is primarily women aged 30+ in Tier-1 countries.
What you’ll be doing:
Marketing analytics and research
Cohort research: elasticity of ARPU to Retention, impact of D1/D7/D14 on D30/D60 ARPU, splitting incent vs non-incent traffic
Channel cannibalization: matrix of attribution chain contributions, impact of paid networks on organic
Payer segmentation: tiering by revenue, payer retention, repeat purchase patterns
Level funnel analysis with marketing cuts (network × campaign × geo)
Forecasting and business modeling
Maintain and evolve the predictive LTV model (cohort × channel × country × OS): validate accuracy on new data, tune coefficients, investigate forecast-vs-actual deviations;
ROAS curve and payback window: build and update ROAS curves, calculate target ROAS by segment, run scenario analysis;
Business plan co-owned with CMO: revenue, budget, and payback forecasts. A management model for UA spend decisions.
BI and reporting
Tableau dashboards: UA operations, forecast control, funnel progression, channel-level operational view;
Automation of optimization documents for ad channels;
Working with leadership
Direct collaboration with CMO: prioritization, hypothesis discussions, decision framing;
Presenting results and models to the Leadership Team;
Supporting the UA team in budget and growth-area decisions
What kind of professional are we looking for?
3+ years in marketing/product analytics, ideally in gamedev or mobile-tech;
Strong SQL window functions, CTEs, query optimization on large tables. BigQuery is a plus;
Hands-on dbt experience (models, tests, snapshots, macros) is required. If you have limited dbt experience but strong SQL and an Analytics Engineering mindset - open to discussion;
Experience with Airflow or another orchestrator (Dagster, Prefect), you understand DAGs, schedules, retries;
Tableau or another BI tool (Looker, PowerBI, Metabase) building dashboards end-to-end;
Git, basic understanding of CI/CD;
Mobile attribution fundamentals: Adjust/AppsFlyer, last-touch vs probabilistic, reattribution;
Cohort analysis: cohort formation, retention curves, cumulative revenue, the difference between cohort and calendar views;
IAP monetization: revenue structure, store fees, VAT, gross vs net, refunds;
Financial modeling: building revenue and payback forecasts, working with scenarios
Why do we enjoy working here?
B2B contract
20 days of paid vacation + 5 paid sick days per year
A small, senior team where your work is visible and your voice actually matters
Flat structure, zero bureaucracy
Apply