Loyalty Lead

Loyalty Lead Global Recruitment Kazakhstan Remote Ratehawk Available locations: Kazakhstan Apply now --> Who we need Own the end-to-end strategy, development, and optimization of the company’s Loyalty Program to drive partner retention, booking frequency, and share of wallet growth. Design and implement scalable loyalty mechanics (tiers, rewards, point redemption, goal-based incentives) aligned with commercial and retention objectives. Analyze partner behavior, booking activity, and engagement patterns to identify opportunities for loyalty-driven performance uplift. Monitor and evaluate loyalty program effectiveness, including incremental uplift, ROI, and impact on retention, gross margin, and partner lifetime value. Establish and maintain reporting frameworks for loyalty initiatives, including automation of performance tracking and regular business reviews. Optimize loyalty program investment by identifying high-impact partner segments and preventing inefficient reward allocation or promotional misuse. Conduct market and competitor benchmarking to identify industry trends and best practices in loyalty program design. Define business and functional requirements for new loyalty mechanics and collaborate with Product and Analytics teams to implement program enhancements. Lead continuous testing and experimentation within the loyalty framework to improve partner engagement and long-term activity consistency. Key qualifications Bachelor’s degree in Marketing, Business Administration, Management, or a related field. 5-7+ years of experience in Loyalty Programs, Retention Marketing, CRM, Customer Experience, or Lifecycle Marketing roles. Proven experience in designing, launching, and managing loyalty or incentive-based engagement programs. Strong analytical skills with the ability to work with large datasets and derive actionable performance insights. Hands-on experience with CRM platforms and analytical tools for customer data management and behavioral analysis. Experience in evaluating campaign or program effectiveness using metrics such as retention rate, frequency, or ROI. Demonstrated experience working cross-functionally with Product, Commercial, Marketing, and Data teams. Project ownership experience in customer engagement or retention-focused initiatives. Solid understanding of customer experience principles and engagement optimization methods. English level B2. We offer you We offer you: Flexible schedules and opportunity to work remotely. Ambitious and supportive team who love what they do, appreciate each other, and grow together. Internal programs for adaptation and training, development of soft skills, and leadership abilities. Partial compensation for participating in external training and conferences. Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world. Corporate prices on hotels and travel services. MyTime Day Off - an extra non-working day without loss of compensation. Learn more about our data protection practices in our Privacy Policy: Product Emerging Travel Group is a global travel-tech company whose brands have been operating in over 220 source markets since 2010. We specialize in developing advanced online booking platforms for all types of clients — from individual tourists to travel agents and companies organizing business trips. Our solutions empower hoteliers to effortlessly showcase their accommodations, boosting visibility and attracting a broader audience. Our mission is to create, distribute, and operate the most convenient travel products. We constantly innovate and break the rules of the highly complex travel industry to make travel more widely available for individuals, more rewarding for professionals, and simpler for everyone. More about our company and mission Read Do you have any questions? Drop us a line [email protected] About Brands Blog RateHawk ZenHotels RoundTrip Partnership Press Career Term of use Term of use