Integrated Marketing Communications Manager - Marketing

Team Introduction
Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales , Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.
Responsibilities
- Develop and lead B2B marketing communications strategies to engage and influence key stakeholders, including brands, media agencies, creative agencies, ecosystem partners, and industry associations.
- Manage end-to-end CRM, database and lead operations, including MQL tracking, lead qualification, data governance, vendor coordination, and performance reporting to drive efficient customer acquisition and conversion outcomes.
- Drive end-to-end integrated marketing campaigns across lead generation, events, scaled education, partner enablement, content marketing, email marketing, social media, PR, and other growth initiatives.
- Independently lead high-impact, cross-functional projects in collaboration with sales, product, finance, operations, and regional stakeholders to drive business outcomes.
- Manage reporting processes, including OKRs, QBRs, annual planning, and performance tracking of key initiatives.
- Analyze marketing channel performance, particularly events and field marketing initiatives, to derive actionable insights, optimize effectiveness, and scale best practices.
- Oversee marketing budget management, including resource allocation, governance, utilization tracking, and reporting to support business growth objectives
- Partner closely with regional and market teams to strengthen alignment, drive operational synergy, and elevate business performance across APAC.
Requirements:
Minimum Qualifications
- Minimum 5 years of professional experience in marketing, communications, consulting or business strategy.
- Ability to thrive in a rapid, agile, and often ambiguous growth environment.
- Good understanding and appreciation of the business landscape and culture across APAC markets.
- A team player and collaborator, strong relationship-building and leadership skills.
- Experience in media, advertising or technology industries preferred.
- Proven experience in customer acquisition, demand generation, lead management, or business development, with a strong track record of driving lead generation, MQL conversion, and pipeline growth through data-driven strategies and cross-functional collaboration.
Preferred Qualifications
- Excellent in project management. Ability to quickly complete/execute large volumes of work with high quality and attention to detail.
- Passion for TikTok marketing, and up for the challenge of building something from the ground up.
- Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.