Head of Programmatic Sales

About Life360
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 95.8 million monthly active users (MAU), as of December 31, 2025, across more than 180 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
We are AI Native
We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.
Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.
About the Job
This role will serve as the leader responsible for programmatic sales, building the GTM strategy and motion for how Life360 activates its unique audience and inventory through direct programmatic demand. You will shape go-to-market strategy, deepen partnerships with brands, in-house teams, agency trading desks, and account teams within the DSPs, and develop innovative programmatic solutions that drive measurable outcomes for advertisers.
The Head of Programmatic Sales (Director level) will also lead and mentor a high performing team responsible for growing this critical business line.
The US-based salary range for this position varies by location tier. For Tier 1 locations, the range is $171,000–$221,000; for Tier 2 locations $123,000–$199,000 and Tier 3 locations, $109,500 to $177,000, in each case plus a sales target bonus. We take into consideration an individual’s background and experience in determining final salary — therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package will also include equity and a wide range of medical, dental, vision, financial, and other benefits.
What You’ll Do
Programmatic Vision & Strategy
Develop scalable approaches across private marketplace, curated supply, and programmatic guaranteed
Identify new revenue opportunities across emerging channels including data-enabled programmatic, retail media partnerships, and advanced targeting solutions
Partner with executive leadership to align programmatic strategy with Life360’s broader advertising growth goals
Revenue Growth
Own programmatic revenue performance
Establish pricing frameworks, inventory packaging, and demand strategies that drive sustainable growth
Identify new demand sources and expand relationships with DSPs, agency trading desks, and strategic buyers
Leverage data insights to continuously optimize performance and monetization efficiency
Serve as an overlay with the direct sales team as well as own your own quota
Leadership & Team Development
Build, mentor, and scale a high performing programmatic sales team
Foster a culture of accountability, innovation, and collaboration across the Ads OG
Develop clear career pathways and leadership development opportunities within the programmatic organization
Partnerships & Industry Leadership
Serve as the executive point of contact for key programmatic agency partners
Represent Life360 Ads in strategic industry conversations, conferences, and partner engagements
Build partnerships that unlock new capabilities including identity, measurement, curation, and data activation
Cross-Functional Collaboration
Partner with Product and Engineering to influence the programmatic product roadmap and platform integrations
Collaborate with Sales leadership to develop compelling programmatic solutions and go-to-market strategies
Work with Data Science and Analytics teams to translate insights into scalable programmatic offerings
Align closely with Privacy and Trust teams to ensure responsible and transparent advertising practices
Data, Measurement & Innovation
Establish programmatic performance frameworks and KPIs across demand channels
Build reporting and insights that inform strategic decisions and client solutions
Identify emerging trends in programmatic technology, identity, and privacy to keep Life360 Ads ahead of the market
Champion innovation in automation, targeting, and data activation
What You’ll Bring
12+ years of experience in programmatic advertising or adtech, with significant leadership experience
Deep expertise across the programmatic ecosystem including DSPs, SSPs, private marketplaces, programmatic guaranteed, and data-driven advertising
Proven track record of scaling programmatic revenue and building high performing teams
Strong strategic mindset with the ability to translate complex market dynamics into actionable business plans
Experience partnering cross-functionally with Sales, Product, Engineering, Data Science, and Operations
Excellent executive communication skills with credibility among senior stakeholders and industry partners
Strong analytical orientation with experience leveraging data to inform yield strategy and monetization models
Passion for innovation in digital advertising and the future of responsible data-driven marketing
Our Benefits
Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company wide days off throughout the year
Winter and Summer Week-long Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products
Life360 Values
Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference.
Be a Good Person — We have a team of high integrity people you can trust.
Be Direct With Respect — We communicate directly, even when it’s hard.
Members Before Metrics — We focus on building an exceptional experience for families.
High Intensity, High Impact — We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.