GTM/Marketing Manager (AZN)

International Company
Responsibilities :
Position Summary:
The GTM/Marketing Manager works cross functionally as a Go-To-Market & Marketing Expert – collaborating with Brand, Sales & Corporate Communications.
GTM Specialist
ISM Management
Promoter Management
Retailer Floor Training
Marketing Specialist
Marketing Expert – partnering with Brand, Sales & Corporate Communications
Skilled in Marketing Management, Customer Insight, Market Planning, Market Research, Marketing Production and New Product Launching
Principal Responsibilities:
GTM Role
Responsible for managing the go-to-market strategy and process of a service or product launch
Promoter productivity management
Display space securing and space rental management (Negotiation with retailers and distributors)
Promoter sellout management
Maintain No.1 display share in retail stores
NPI (New Product Introduction) listing and display follow up with retailers and distributors
Marketing Role
Execute lead generation campaigns (including SEO/SEM, digital advertising, social media, email campaigns, events, webinars and more) to support B2C business unit;
Work cross functionally and with multiple digital agency partners to assist with building digital campaigns from start to finish;
Update marketing data; gather new business intelligence;
Utilize Google Analytics to monitor and analyze company’s web traffic metrics and suggest solutions to boost web presence;
Make recommendations based on results of campaigns, marketing and industry trends, and communicate your findings to a variety of stakeholders.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Assist with managing products on company website from product creation to monitoring and updating, as required.
Collaborate with internal teams and Head Quarter to create landing pages and optimize user experience;
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