Growth Marketing Manager, Agent Stack

Growth Marketing Manager, Agent Stack Skip to content Copy Wordmark Copy Logo Download Brand Assets Brand Guidelines Products Agent Stack AI SDK AI Gateway Sandbox Passport Connect eve Core Platform Security Content Delivery Fluid Compute Observability Workflows CI/CD Tools Next.js Vercel Agent Vercel Plugin Open Source Domains↗ v0↗ Resources Learn Docs About Blog Changelog Knowledge Base Build AI Apps Web Apps Marketing Sites Platforms Commerce Explore Customers Marketplace Partner Finder AWS Community↗ EnterprisePricing Get a DemoLog InSign Up Ask AIDashboard Products Agent Stack AI SDK AI Gateway Sandbox Passport Connect eve Core Platform Security Content Delivery Fluid Compute Observability Workflows CI/CD Tools Next.js Vercel Agent Vercel Plugin Open Source Domains↗ v0↗ Resources Learn Docs About Blog Changelog Knowledge Base Build AI Apps Web Apps Marketing Sites Platforms Commerce Explore Customers Marketplace Partner Finder AWS Community↗ Enterprise Pricing Get a DemoLog InSign Up Marketing Austin, New York City, San Francisco Full Time Growth Marketing Manager, Agent Stack Careers / Marketing Marketing Austin, New York City, San Francisco Full Time About Vercel: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience. Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents. We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next. About the Role: As a Growth Marketing Manager, you’ll design and execute multi-channel programs that guide developers and enterprise customers through their journey with Vercel—from onboarding and adoption to retention and expansion. Your work will directly influence how customers experience the platform, ensuring they realize the full value of Vercel’s products. You’ll partner closely with the Growth Product Team, Demand Generation, Product Marketing, Data to deliver personalized, impactful lifecycle communications that scale globally. This is a high-visibility role with the opportunity to impact both revenue and customer engagement. What You Will Do: End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention. Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty. Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations. Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement. Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy. Creative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiences. About You: 4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology. Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel). Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention. Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies. Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams. Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers. A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs. Benefits: Competitive compensation package, including equity. Inclusive Healthcare Package. Learn and Grow - we provide mentorship and send you to events that help you build your network and skills. Flexible Time Off. We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed. The San Francisco, CA base pay range for this role is $176,000 - $220,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description. Apply for Role Apply Now. Tell us why you’d be a good fit for the Growth Marketing Manager, Agent Stack role. 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Are you currently based in any of these countries? Please note these are the only countries where we are accepting applications ​United States​Germany​United Kingdom​Argentina​Australia​Canada​India​Japan​Other Will you require Visa Sponsorship now, or in the future? ​Yes​No Your authorization to work in the country where you live. Please choose the option that describes your work authorization. ​I am authorized to work in the country due to my nationality​I am authorized to work in the country based on a valid work permit and do not need a company to sponsor my visa​I am authorized to work in the country based on a valid work permit which needs to be sponsored by the company I work for​I am not authorized to work in the country and need visa support​Other Do you live in one of the following states? 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