Growth Marketing Manager, Agent Stack

Growth Marketing Manager, Agent Stack Skip to content Products AI Cloud AI Gateway One endpoint, all your models Sandbox Isolated, safe code execution Vercel Agent An agent that knows your stack AI SDK The AI Toolkit for TypeScript v0 Build applications with AI Core Platform CI/CD Helping teams ship 6× faster Content Delivery Fast, scalable, and reliable Fluid Compute Servers, in serverless form Workflow Long-running workflows at scale Observability Trace every step Security Bot Management Scalable bot protection BotID Invisible CAPTCHA Platform Security DDoS Protection, Firewall Web Application Firewall Granular, custom protection Resources Company Customers Trusted by the best teams Blog The latest posts and changes Changelog See what shipped Press Read the latest news Events Join us at an event Learn Docs Vercel documentation Academy Linear courses to level up Knowledge Base Find help quickly Community Join the conversation Open Source Next.js The native Next.js platform Nuxt The progressive web framework Svelte The web’s efficient UI framework Turborepo Speed with Enterprise scale Solutions Use Cases AI Apps Deploy at the speed of AI Composable Commerce Power storefronts that convert Marketing Sites Launch campaigns fast Multi-tenant Platforms Scale apps with one codebase Web Apps Ship features, not infrastructure Tools Marketplace Extend and automate workflows Templates Jumpstart app development Partner Finder Get help from solution partners Users Platform Engineers Automate away repetition Design Engineers Deploy for every idea Enterprise Pricing Ask AI Ask AILog In Sign UpSign Up Dashboard Marketing Austin, New York City, San Francisco Full Time Growth Marketing Manager, Agent Stack Careers / Marketing Marketing Austin, New York City, San Francisco Full Time About Vercel: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience. Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents. We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next. About the Role: As a Growth Marketing Manager, you’ll design and execute multi-channel programs that guide developers and enterprise customers through their journey with Vercel—from onboarding and adoption to retention and expansion. Your work will directly influence how customers experience the platform, ensuring they realize the full value of Vercel’s products. You’ll partner closely with the Growth Product Team, Demand Generation, Product Marketing, Data to deliver personalized, impactful lifecycle communications that scale globally. This is a high-visibility role with the opportunity to impact both revenue and customer engagement. What You Will Do: End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention. Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty. Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations. Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement. Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy. Creative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiences. About You: 4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology. Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel). Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention. Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies. Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams. Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers. A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs. Benefits: Competitive compensation package, including equity. Inclusive Healthcare Package. Learn and Grow - we provide mentorship and send you to events that help you build your network and skills. Flexible Time Off. We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed. The San Francisco, CA base pay range for this role is $176,000 - $220,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description. Apply for Role Apply Now. Tell us why you’d be a good fit for the Growth Marketing Manager, Agent Stack role. 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Are you currently based in any of these countries? Please note these are the only countries where we are accepting applications ​United States​Germany​United Kingdom​Argentina​Australia​Canada​India​Japan​Other Will you require Visa Sponsorship now, or in the future? ​Yes​No Your authorization to work in the country where you live. Please choose the option that describes your work authorization. ​I am authorized to work in the country due to my nationality​I am authorized to work in the country based on a valid work permit and do not need a company to sponsor my visa​I am authorized to work in the country based on a valid work permit which needs to be sponsored by the company I work for​I am not authorized to work in the country and need visa support​Other Do you live in one of the following states? Alabama, Alaska, Delaware, Kansas, Maine, Mississippi, Montana, Nebraska, New Mexico, North Dakota, South Dakota, West Virginia, or Wyoming. ​Yes​No Where did you first hear about this role? ​Events​Built In​LinkedIn​Google Search​Advertisements​Other job boards​LLMs (ChatGPT, etc.)​I'm a Vercel customer​Referral from a Vercel customer​Referral from a Vercel team member​Social media (X, Instagram, YouTube, etc.)​Other Content (news articles, podcasts, blogs)​Developer communities (GitHub, Hacker News, Reddit, etc.)​Other By submitting my application, I acknowledge that I have read and understand Verc