GenAI Product Lead, EMAP

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The GenAI Product Lead, EMAP will shape and execute Experian EMAP's AI‑enhanced product strategy across the Ascend and Fraud portfolios. This role is accountable for the commercial success of the GenAI portfolio across EMAP, including revenue growth, monetization strategy, and market adoption. You will operate as a "mini‑GM", owning both product direction and business outcomes, reporting to the Chief Product Officer.
This is a specialist role in the EMAP Product Management team. You will focus on embedding Generative AI capabilities into core products, reimagining customer propositions, accelerating innovation and converting innovation into scalable, revenue-generating offerings, and driving adoption across diverse EMAP markets.
Operating horizontally across Product, Engineering, Data Science, Client Delivery, and Market Product teams, you will act as a bridge between global GenAI strategy, regional priorities, and market execution.
What You'll Do:
GenAI Product Strategy & Direction
Own the regional GenAI product strategy and roadmap for EMAP across Ascend and Fraud
Own the commercial performance of the GenAI portfolio, including revenue growth, margins, and business case delivery
Translate GenAI capabilities into clear customer value propositions and monetizable offerings
Product Discovery & Productization
Lead discovery of high‑impact GenAI opportunities across customer journeys and internal product workflows.
Define use cases with clear value hypotheses, success measures, and risk considerations.
Drive productization of GenAI capabilities into market-ready, revenue-generating products
Ensure solutions are designed for repeatability, supportability, and regional scale, rather than bespoke delivery
Ensure clear linkage between product features and monetization models
Scaling & Adoption Across EMAP
Work with markets and regional functions to scale GenAI use cases across EMAP, with primary focus on customer‑facing innovation and considering productivity enablement where it supports product outcomes
Define how GenAI capabilities will be adopted, measured, and evolved over time across markets
Drive adoption in close partnership with Sales and GTM teams, supporting strategic deals and client engagement
Track outcomes including adoption, productivity gains, customer impact, revenue impact and product differentiation.
Embedding GenAI into Core Platforms
Partner with Engineering and Data Science to embed GenAI capabilities into existing Ascend and Fraud products, rather than standalone tools
Ensure GenAI features are explainable and auditable by design; aligned to Experian's product operating model and naturally integrated into customer and analyst workflows
Cross‑Functional & GTM Collaboration
Act as a senior product partner across Engineering, Architecture, Data Science, Client Delivery, Market Product, and regional GTM teams
Lead collaboration with GTM and Sales to define value propositions, pricing inputs, and commercial messaging
Actively support deal shaping, client conversations, and strategic sales opportunities where GenAI capabilities are a differentiator
Commercial impact assessment
Influence prioritization and solution design through strong product judgement, evidence‑based trade‑offs, and clear articulation of customer and commercial value
Governance, Risk & Responsible AI
Work closely with regional and global AI technology teams to ensure GenAI governance, controls, and guardrails are embedded into product design and delivery
Ensure GenAI product capabilities align with product development and risk frameworks
Client Co‑Creation & Ecosystem Engagement
Co‑create GenAI capabilities with selected clients to validate value, usability, and adoption.
Partner with global technology and AI platform teams to leverage external GenAI providers where appropriate, in line with Experian standards and governance
What Success Looks Like
GenAI capabilities embedded into EMAP products at scale, not isolated pilots
Tangible improvements in customer decision quality, speed, and usability
Clear revenue growth and monetization of GenAI portfolio
Successful launch of commercial GenAI offerings
Increased attach rates, upsell, and client adoption tied to economic value
Strong market positioning and differentiated value proposition
What You'll Bring
What You'll Bring:12+ years of experience as a Senior Product Manager / Principal PM / Product Leader with experience owning business outcomes or product portfolio performance
Strong grounding in product discovery, productization, and outcome‑based prioritization
Deep understanding of Generative AI concepts, patterns, and limitations
Ability to translate AI capabilities into commercially compelling, customer-ready offering
Experience communicating complex technical concepts to a variety of audiences with senior stakeholders and technical teams
Proven track record in one or more of the following: product monetization, pricing & packaging, go-to-market strategy, revenue ownership or business case delivery
Experience operating in regulated or high‑trust environments is highly advantageous.
This role is best suited to product leaders who enjoy turning innovation into measurable business results, not only building capabilities.
Additional information
Great compensation package and discretionary bonus plan
Core benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more!
25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
You will report to Chief Product Officer
Role Location: Mumbai
Experian is an equal opportunities employer
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Find out what its like to work for Experian by clicking here