FMCG (Beauty & Personal Care) Category Strategist - Project Intern (TikTok Shop) - 2026 Start (BS/MS)

In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period.
About the team
The Beauty & Personal Care (BPC) Category & Account Management team is part of TikTok Shop x Tokopedia's Indonesia Operations, responsible for driving category growth and commercial strategy across one of the most dynamic verticals in Indonesia's e-commerce market. The team works closely with brands and sellers to accelerate their presence and performance on the platform.
Responsibilities:
- Own day-to-day performance data tracking and monitoring to support data-driven decision making across the category.
- Partner with the Category Lead to review and track the progress of key projects, ensuring milestones are met and blockers are surfaced in a timely manner.
- Collaborate with Account Managers to follow up on daily tasks and maintain execution standards across accounts.
- Conduct daily price competitiveness analysis to ensure the category remains commercially positioned against market benchmarks.
- Monitor real-time campaign and project performance, and maintain comprehensive post-campaign evaluation reports to drive continuous improvement.
- Provide support on ad-hoc initiatives and cross-functional tasks as required by the team.
Requirements:
Minimum Qualifications:
- Proficient in Microsoft Excel, with the ability to manage and analyze data effectively.
- A proactive self-starter with a strong sense of ownership and the initiative to drive tasks forward independently.
- Currently pursuing a Bachelor's degree in relevant related courses
Preferred Qualification:
- Prior internship experience in e-commerce, retail, or brand/marketing environments is a strong advantage.
If you have any questions, please reach out to us at