Field Growth Marketer, ANZ

The Field Marketing Specialist, ANZ will plan and execute integrated marketing programs that drive pipeline, customer engagement and revenue growth across Australia and New Zealand.
This role brings together demand generation, account-based marketing, customer marketing, channel marketing, webinars and in-person events to support the full customer journey — from awareness and acquisition through to nurture, expansion, advocacy and partner-led growth.
Reporting to the Head of Marketing, ANZ, this role will work closely with regional and global marketing teams, sales, SDR/BDR, pre-sales and partner stakeholders to deliver high-impact campaigns for the ANZ market.
Key Responsibilities
Plan, execute and optimise quarterly field marketing programs that support ANZ pipeline, revenue and customer engagement goals across demand generation, ABM, customer marketing and channel marketing.
Deliver integrated campaigns across digital, nurture, webinars, in-person events, partner programs, executive engagement and sales activation.
Manage webinars and in-person events from planning through to promotion, execution, follow-up and performance reporting, ensuring strong attendance, engagement and pipeline contribution.
Develop targeted ABM programs for priority accounts, industries and segments in partnership with sales, SDR/BDR, pre-sales and partner teams.
Support customer marketing initiatives including customer events, advocacy, lifecycle campaigns, newsletters, case studies and expansion-focused programs.
Track campaign performance, conversion rates, pipeline contribution and ROI, using insights to improve future programs and optimise budget, vendors and campaign activity.
Experience in a B2B sales, marketing, customer-facing or partner-facing role, with an interest in building a career in field marketing.
Exposure to, or curiosity about, field marketing, demand generation, ABM, customer marketing, channel marketing, events or growth marketing.
Understanding of how sales and marketing work together to create pipeline, engage accounts and support deal progression.
Comfortable working with sales, SDR/BDR, pre-sales, partner and marketing teams to support campaigns, lead follow-up and account engagement.
Able to use data, feedback and campaign results to understand what is working and identify practical ways to improve.
Strong organisational, communication and stakeholder management skills, with a proactive, collaborative and learning-oriented approach.
Career Level - IC4
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