E-comm Traffic Manager

Responsibilities:
• Digital Advertising Management (End-to-End);
• Full-cycle management of paid advertising for: e-commerce website, marketplaces;
• Control of all stages: planning → launch → optimization → scaling → reporting;
• Setting up tools to increase traffic on the website and marketplaces;
• Channels and Advertising Platforms Website (D2C)Meta Ads (Facebook / Instagram)Google Ads (Search, Display, Shopping, Performance Max)YouTube / TikTok Ads;
• Retargeting (site visitors, cart abandoners) Sales Funnel ManagementAnalysis and optimization of the entire funnel:impressions → clicks → PDP → add to cart → purchase;
• Optimization of: website landing pages marketplace product pages;
• Monitoring the impact of advertising on: conversion rate;
• Audiences and Segmentation;
• Creation and testing of: cold / wa rm / hot audiences look alike audiences (based on orders)retargeting (view, cart, purchase)A/B Testing creatives offers CTAs Analytics and Performance Monitoring;
• Working with analytics tools:GA4ad platforms BI / ExcelKey metrics: ROASCPA / CPO - to check revenue from AdsOrdersShare of Paid Traffic.
Requirements:
• Experience as an e-commerce Traffic Manager;
• English proficiency is preferred. English can be used as working language;
• Be good at teamwork, cross-departmental communication skills and project management.
Terms:
• Work in a successful international company with employment under the Labor Code of the Republic of Kazakhstan.
• Competitive salary.
• Friendly team.
• Corporate mobile communications.