Director of Product Marketing, AI Commerce

Overview
Microsoft AI is building the next generation of AI-powered consumer and commercial experiences. As AI reshapes search, shopping, and digital engagement, we are creating agentic commerce experiences that connect users, merchants, brands, and advertisers in new ways.
The AI Commerce Product Marketing team defines how AI-driven commerce creates customer value and business growth across Copilot, Search, and emerging AI surfaces. We partner with Product, Engineering, Design, Research, Business Development, Sales, and Marketing to shape strategy, drive adoption, and accelerate category leadership.
The AI Commerce Product Marketing team is seeking a Director of Product Marketing, AI Commerce to lead AI Commerce initiatives across emerging shopping, merchant, and transactional experiences. You’ll shape the future of AI-powered commerce, enabling businesses to deliver seamless product discovery, intelligent recommendations, and frictionless purchasing across digital touchpoints.
As a Director of Product Marketing, you will use strategic thinking, product intuition, storytelling, market insight, and operational skills to build and scale innovative products in commerce, marketplaces, search, AI, or adjacent domains. You will translate complex AI capabilities into clear value propositions and scalable go-to-market strategies. You’ll partner extensively with Product and Engineering to influence roadmap, identify growth opportunities, and define differentiated positioning—thriving in ambiguous, fast-moving environments and influencing across senior leadership, cross-functional teams, and external partners.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50- mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.
Responsibilities
Customer & Market Insight LeadershipLead customer listening strategies to understand evolving shopper, merchant, advertiser, and partner needs, synthesizing research, usage trends, and competitive insights to inform strategy.
Anticipate market shifts, competitive threats, and whitespace to define Microsoft’s leadership position, partnering with field and sales teams to influence roadmap prioritization.
Product Positioning, Messaging & NarrativeDefine differentiated positioning and compelling value propositions, translating complex AI capabilities into business impact narratives with proof points and use cases.
Drive consistent storytelling and alignment across Product, Communications, Sales, and Marketing, shaping the broader category narrative for AI-enabled commerce.
Go-to-Market Leadership & EnablementLead end-to-end GTM strategies—defining launch readiness, success metrics, segmentation, adoption, and growth plans—and orchestrate integrated release motions across launches, tentpole events, and partner activations.
Equip Sales, Business Development, Marketing, and partner teams with positioning, scenarios, and competitive differentiation through scalable enablement materials, playbooks, and training assets.
Product Strategy & Cross-Functional PartnershipServe as a strategic partner to Product and Engineering throughout the product lifecycle, influencing roadmap with customer empathy, market insight, and competitive perspective.
Frame business opportunities, prioritize customer problems, and identify monetization pathways for emerging AI commerce scenarios.
Collaborate across Microsoft AI, Bing, Copilot, Edge, Advertising, Merchant, and partner ecosystems to align product and GTM priorities.
Thought Leadership & Industry EngagementRepresent Microsoft’s AI commerce strategy in customer conversations, executive briefings, and industry events. Position Microsoft as a leader in conversational commerce, contributing to executive presentations, blogs, keynotes, and external storytelling.
Qualifications
Required Qualifications:
Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in product marketing, business planning, or product strategyOR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing, business planning, or product strategy
OR equivalent experience.
Preferred Qualifications:
Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years in product marketing, business planning, or product strategyOR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing, business planning, or product strategy
OR equivalent experience.
10+ years in Product Marketing, Product Management, Strategy, or Business Planning across consumer tech, commerce, AI, or digital platforms.
Proven experience partnering with Product and Engineering to shape strategy and influence roadmap.
Experience in positioning, messaging frameworks, and customer-centric narratives for innovative products.
Experience leading cross-functional GTM initiatives across complex organizations.
Deep understanding of digital commerce, online shopping behaviors, marketplaces, advertising, merchant platforms, or retail tech.
Experience with written and verbal communication to executive audiences.
Proven ability to thrive in ambiguous, fast-moving, collaborative environments.
Experience using insights, research, experimentation, and analytics to drive decisions.
Experience with AI products, conversational AI, intelligent agents, recommendation systems, or generative AI.
Experience in commerce platforms, retail media, search, shopping, fintech, payments, merchant solutions, or ad tech.
Experience launching new categories or disruptive products.
Solid understanding of the evolving AI commerce and consumer AI landscape.
#MicrosoftAI #ProductMarketing #PMM #Marketing #Commerce #AgenticCommerce #MAI
Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900.00 - $251,900.00 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600.00 - $272,300.00 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.