Director, Creative

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
We are looking for a Creative Director with strong hands-on creative leadership and app-first experience to lead creative across foodpanda, foodora, Yemeksepeti in 16+ markets.
This is not a traditional brand-only role. You will sit at the intersection of creative, product, and marketing, ensuring that our brand comes to life consistently across in-app experiences and marketing touchpoints.
You will lead a large regional creative team and drive the next phase of our evolution — building scalable creative systems, improving in-app creative quality, and introducing AI-powered production workflows.
What You’ll Do
1. Lead Creative Across In-App & Marketing Surfaces
Own the development of high-quality creative assets across:
in-app marketing placements (e.g. banners, carousels)
campaign and brand communication
Ensure strong, consistent brand expression across all markets and touchpoints
2. Bridge Brand and Product
Partner closely with Product and Design teams to ensure:
brand identity is effectively translated into product experiences
creative assets align with product UX and design systems
3. Build Scalable Creative Systems
Develop templates, frameworks, and governance to:
improve consistency across markets
enable faster and more efficient production
Standardize creative execution across regions and teams
4. Drive AI-Powered Creative Production
Introduce and scale AI and automation solutions for creative production
Focus on:
high-volume asset generation (e.g. performance marketing)
workflow automation
improving speed and efficiency at scale
Leverage data signals (e.g. performance metrics) to inform creative optimization
5. Lead and Develop a Regional Creative Team
Manage and mentor a multidisciplinary team (~35–40 creatives across regions)
Lead team structure, ways of working, and creative standards
Foster strong collaboration across brand, product, and local market teams
6. Deliver Impact Through Creative Performance
Improve performance of creative outputs across channels, including:
in-app engagement (e.g. CTR)
performance marketing (e.g. CPA improvements)
Ensure creative decisions are connected to business outcomes
Creative Leadership
10+ years of experience in creative roles, including agency background and/or in-house leadership
Strong hands-on understanding of design, visual systems, and asset creation
Ability to lead creative work from concept to execution
App / Platform Experience
Experience in mobile-first, product-led environments (e.g. marketplaces, platforms, consumer tech)
Exposure to: in-app marketing surfaces / collaboration with product and design team
AI & Creative Systems
Experience implementing or scaling:
AI tools
automation workflows
high-volume creative production systems
Ability to translate creative needs into scalable, tech-enabled solutions
Cross-Functional Collaboration
Proven ability to work closely with:
product teams
growth / performance marketing teams
Strong understanding of how creative contributes to:
user journeys
engagement and conversion
Operational & Organizational Strength
Experience managing large, distributed teams
Ability to build structure, processes, and scalable ways of working
Experience working across multiple markets or regions