Director, AI Marketing

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction. 
CentralReach is seeking a Director of AI Marketing to define and execute how we bring AI capabilities to market as part of the CentralReach platform. 
This role sits at the intersection of product, technology, marketing, and market strategy, helping shape how AI-powered capabilities are positioned, adopted, and understood across the healthcare industry. As an individual contributor, this role combines strategic ownership with hands-on execution — from developing the narrative for AI across the platform to driving go-to-market initiatives, thought leadership, and adoption across our customer base. 
This role reports to the Chief Marketing Officer and partners closely with Product Marketing, which leads launch execution and product-level assets. The Director of AI Marketing focuses on ensuring AI capabilities are brought to market through a cohesive strategy and narrative rather than individual product launches. 
The ideal candidate has experience marketing AI-powered capabilities, AI agents, or machine learning–driven products and understands how to translate emerging technologies into clear customer value. 
 
Key Accountabilities: 
Define the AI Positioning and Narrative for CentralReach 
Define how AI and agent-based capabilities are positioned and communicated as part of the CentralReach platform. 
Develop the messaging framework for AI-powered capabilities and products 
Translate complex AI functionality into clear customer value 
Ensure consistent AI messaging across launches, product marketing, and customer communications 
Partner with Product Marketing to bring positioning to life across product assets and campaigns 
Lead Go-To-Market Strategy for AI Capabilities 
Define how CentralReach introduces and commercializes AI capabilities. 
Develop go-to-market strategies for new AI capabilities and products 
Identify target customer segments and adoption pathways 
Partner with Product Marketing and Demand Generation to support successful launches 
Drive AI Adoption and Cross-Sell  
Develop strategies that expand adoption of AI capabilities across existing customers. 
Identify opportunities to introduce AI capabilities to current customers 
Develop messaging and programs that support AI adoption 
Partner with Sales and Customer Success to support expansion and cross-sell initiatives 
Ensure a Cohesive AI Narrative Across Products 
Ensure AI capabilities are brought to market through a cohesive story rather than individual product launches. 
Align messaging and positioning across multiple AI capabilities and launches 
Ensure new AI products reinforce the broader AI narrative for CentralReach 
Support packaging, bundling, and workflow-based storytelling across AI capabilities 
Serve as a strategic partner to product leadership on AI innovation. 
Lead AI Thought Leadership and Industry Narrative 
Position CentralReach as a recognized voice in the evolving role of AI in healthcare. 
Develop the company’s point of view on AI’s impact on healthcare operations and provider workflows 
Create strategic content and narratives that elevate CentralReach’s perspective on AI innovation 
Support executive speaking opportunities, media engagement, and industry visibility 
 
Ideal Candidate Background 
The ideal candidate has experience bringing AI-powered capabilities to market within a technology platform and enjoys operating at the intersection of product, marketing, and emerging technology. 
They are equally comfortable shaping how new technologies are positioned in the market and rolling up their sleeves to execute the programs that bring them to life. 
This role is well suited for someone who has: 
Helped bring AI-powered features or products to market at a SaaS or technology company 
Experience translating complex technical capabilities into clear customer value 
Worked closely with product and engineering teams to commercialize new innovations 
Built narratives and go-to-market strategies around emerging technologies such as AI, automation, or data-driven products 
Thrives in environments where they can both define strategy and execute key initiatives themselves 
Desired Skills and Experience: 
8–12+ years of experience in product marketing, platform marketing, or related roles 
Experience marketing AI-powered, machine learning, or automation-driven capabilities or products 
Proven ability to develop positioning, messaging, and go-to-market strategies for emerging technologies 
Strong ability to translate complex technical functionality into clear customer value 
Experience working cross-functionally with product, engineering, sales, and marketing teams 
Excellent communication, storytelling, and strategic thinking skills 
 
#LI-Hybrid
Base Salary Range
$125,000—$175,000 USD
Backed by Roper Technologies, Inc. (Nasdaq: ROP), and led by award-winning CEO Chris Sullens, CentralReach is entering an exciting phase of growth, innovation, and scale.  
Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.
We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.
Be part of a market leader driving the future of care. Explore opportunities at centralreach.com/careers.