Digital Marketing Specialist

As the Digital Marketing Specialist you’ll be responsible for working with Media agency, Digital cabinets to ensure KPIs realization: digital campaign performance, media goal achievement, budget efficiency.
What You’ll Do
• Work together with Senior Digital & E-commerce Marketing Manager CIS and Local and Regional Marketing team to create annual Digital strategy.
• Prepare annual content Plan based on Brand strategy, align with Brand Managers
• Responsible for smart budget planning of campaign placement to ensure better ROI
• Work with Media agency, Digital cabinets to ensure KPIs realization
• Execution of media activations in line with agreed media strategy and key performance indicators (KPIs) for market
• Media performance tracking and optimization to deliver the best media & business outcomes
• Track digital budget and spending commitments for digital partners
• Track measurement and reporting performance of all marketing campaigns, and assess against goals (ROI and KPIs: Google Analytics, Meta Ads Manager, TikTok Ads, etc.) by closely working with assigned Media/Digital agencies
• Adopt creative materials for different platform needs (format, length, style), perform A/B testing. Ensure timely realization of the content plan
• Support Trade and Marketing Team in realization of E-Commerce strategies (performance -marketing, retargeting, product feed management, marketplace campaigns)
Requirements:
• Over 3 years of experience in Digital Marketing, including working with advertising platforms (Meta, Google, YouTube).
• Experience in FMCG or media industry within international companies is an advantage.
• Knowledge of analytics tools: Google Analytics
• Experience in performance marketing, retargeting, and content adaptation.
• Ability to manage budgets, plan, and monitor campaign effectiveness.
• English proficiency — spoken Intermediate level.