CRM & Communications Coordinator

About Dwelly
Dwelly — a UK-based, AI-enabled lettings and property management platform, that is growing through a roll-up strategy acquiring estate agencies. The company leverages two arms: i) acquiring existing letting agencies, effectively buying its highly sticky, recurring revenue-type landlords portfolios, and then ii) building a top-notch technology to automate tenant management, payments, and post-rental property maintenance. The company seamlessly integrates AI services to automate all business processes within brick-and-mortar real estate agencies, integrating them into a tech-enabled digital letting platform in two months to radically improve the user experiences and increase efficiency of the business.
We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations.
 
Position summary 
We are looking for a CRM & Communications Coordinator to own landlord and tenant communications across our growing portfolio of acquired agency brands. This is a CRM-first role — you will be responsible for building, managing, and optimising lifecycle communications that keep our landlords and tenants informed, engaged, and retained as we scale through acquisitions. This role is ideal for someone who enjoys building scalable systems, moving quickly, and bringing structure and consistency across multiple brands, with success defined by establishing consistent monthly content and communications cadences, improving engagement across landlord communications, and building scalable systems that support future acquisitions and growth.
 
Key responsibilities
CRM & Lifecycle communication
Build and manage automated lifecycle journeys for landlords and tenants — onboarding sequences, renewal flows, platform migration communications, and move-in/move-out touchpoints
Manage Mailchimp campaigns, audience segmentation, and nurture journeys across the portfolio
Manage monthly landlord newsletters, regulatory updates, and platform announcements
Coordinate tenant-facing communications across the portfolio
Track and report on campaign and email performance metrics
Marketing Operations
Use Zapier and AI tools to scale content production and operational workflows
Maintain organised asset libraries, templates, and internal documentation
Content & Social - secondary
Plan and produce content across multiple agency brands including social media, blogs, and regulatory updates
Maintain brand consistency through shared templates, systems, and processes
Adapt content to local markets while preserving scalability
Support visual production using Figma and Canva
 
Qualifications and Preferred Background 
Essential
3–5 years of CRM and marketing automation experience, with proven ability to manage communications at scale in a tech or fast-growth environment
Hands-on experience with Mailchimp, HubSpot, Klaviyo, or similar CRM and automation platforms
Strong copywriting skills with the ability to produce clear, on-brand content quickly
Strong English communication skills — comfortable communicating with British stakeholders
Organised, self-managing, and able to operate effectively with imperfect information
Must have significant overlap with UK working hours (minimum 4–6 hours per day)
Preferred
Content marketing and social media experience
Property, proptech, or estate agency background
Experience with Figma, Zapier, Notion, and AI tools
Working knowledge of SEO and CMS platforms
Meta Ads or paid social experience
Compensation and benefits
Competitive compensation (based on experience)
Remote-first setup with a high-trust culture and flexible workload
 
What is it like being a Dwell-er
Feel free to check out Dwelly Core Principles. That’s about what we believe in, how we operate and make decisions.
What we offer is not a fancy office or a static workplace. Instead, this is solving one of worlds’ most complex problems in the largest consumer industry in the world (residential rentals), to improve the experience for >30% of households (>5M in the UK, and >100M including EU and US) that live in rental homes.
This is about disrupting the largest, most antiquated industry in the world, with one of the strongest operational and technical teams that exist in the UK and the EU. We work hard, and we shoot for extremely ambitious results. But we want people to be proud of what they’ve built and be able to look back and say one day “hell yeah, that was me that did it all”.
Customer obsession rather than competitive focus
Passion for invention
Operational excellence
Long-term thinking
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