Category Campaign Project Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)

Team Introduction
The e-commerce industry has grown tremendously recently, becoming a hotly contested space among leading Internet companies. Its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our campaign team. Together, we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users.
Step into a dynamic role with the US operation team, where you'll play a vital part in executing varies campaigns for some of the most iconic brands. Be at the forefront of innovation, contributing to cutting-edge campaigns and driving forward the yearly strategic modules that define success. In this role, you’ll help power the future of e-commerce, supporting high-impact initiatives that connect brands with consumers in meaningful ways. Join us as we shape the future of e-commerce here at TikTok Shop!
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early.
Successful candidates must be able to commit to at least 3 months long internship period.
Responsibilities
1. Category Campaign Operations
- Support monthly category campaigns, including: Seller enrollment tracking
- Campaign configuration and setup
- SKU readiness monitoring
- Progress tracking and operational follow-up
- Build and maintain campaign trackers and dashboards
- Monitor campaign performance and identify operational risks or gaps
2. Brand Campaign Support
- Assist Account Managers (AMs) in preparing and executing brand campaigns
- Coordinate with sellers on campaign requirements, timelines, and deliverables
- Support campaign setup across internal systems
- Help track campaign performance and prepare recap analysis
3. Cross-Functional Collaboration
- Partner with Live, Affiliate/Creator, Marketing, and Operations teams to support integrated campaign initiatives
- Support live-streaming and creator-related campaign coordination
- Help improve execution efficiency and workflow visibility across teams
4. Data Analysis & Insights
- Analyze campaign performance, seller participation, and product trends
- Identify best practices and optimization opportunities
- Support the development of campaign playbooks and operational documentation
Requirements:
Minimum Qualifications:
- Currently pursuing an Undergraduate/Master in Business, Economics, Data-related majors
- Familiarity with the latest local trends and social media influencers
- Excellent stakeholder and project management skills. Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints
- Independent and self-motivated, with good end-to-end ownership of projects. Open to taking on new and ambiguous projects and eager to learn skills across a variety of marketing specialties
- An analytical and structured thinker, strong in understanding and deriving insights from data
Preferred Qualifications:
- Proven experience in e-commerce, consulting, or data analysis
By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: