Business analyst (Referral program)

WE ARE LOOKING FOR A BUSINESS ANALYST
RESPONSIBILITIES
- Elicit, analyze, document, and prioritize business and product requirements for the offline referral program ecosystem.
- Contribute to business development of referral programs in offline distribution channels: hypothesis validation, requirements definition, impact assessment, and scalability analysis.
- Own business analysis activities for the Referral Portal as a core product:
- migration to web (PWA),
- definition and delivery of new features,
- API integrations with backend services,
- improvement of end-to-end user journeys (referral tracking, rewards, withdrawals).
- Work with a high-traffic product (WAU 6–8K, MAU ~12K), using data and user insights to identify growth opportunities and product improvements.
- Define requirements and support delivery of the new product entity designed to scale best practices across all merchants.
- Drive the development of Add Ref Portal:
- migration to the other systems,
- definition of processes for managing referrals from Sales Agents (registration, referrer communication, operational updates such as name or phone number changes).
- Support additional product streams:
- adaptation of the referral portal and payment functionality to ALDI requirements,
- RCL offline origination
- compilation of product-level requirements for RCL features relevant to offline use cases,
- digitization of operational control over RCL plastic card inventory and marketing materials in partner stores.
- Collaborate closely with engineering, design, and operations teams to support the delivery process (backlog grooming, clarifications, release support).
REQUIREMENTS
- 2+ years of experience as a Business Analyst, Product Analyst, or Product Owner in digital products.
- Strong expertise in requirements elicitation and documentation (user stories, functional and non-functional requirements, process flows, CJMs).
- Experience with or strong understanding of referral, loyalty, affiliate, or MLM-based systems is a plus.
- Proven experience working with products that have active user bases (MAU/WAU) and an understanding of product metrics and user behavior.
- Hands-on experience collaborating on:
- API integrations,
- backend-driven architectures,
- payment and payout flows (balances, transactions, withdrawals).
- Product-oriented mindset with the ability to translate business needs into scalable, user-centric solutions.
- Experience or strong interest in offline + digital products, partner/agent networks, and retail or merchant ecosystems.
- Readiness to take ownership and grow into a product leadership role.
- Ability to work in complex, cross-functional environments and manage multiple stakeholders effectively.
- Strong analytical, communication, and problem-solving skills.
- English proficiency sufficient for working with documentation and international stakeholders.
This role requires relocation to Manila.